Great Wine Capitals Annual Conference 2026

The Great Wine Capitals Annual Conference 2026 takes place in Hawke’s Bay, New Zealand, from 18 to 22 October. The 26th international conference brings together leading wine regions, tourism organisations and industry professionals from across the global network. In addition, researchers, educators, media representatives and decision-makers are invited to exchange knowledge and develop new partnerships. For example, delegations from established wine destinations can compare strategies, discuss shared challenges and strengthen cooperation across international markets.

Under the theme “A World of New”, the five-day programme explores new cultures, wines, experiences and business opportunities. Moreover, delegates can expect keynote presentations, roundtable discussions and structured networking. Meanwhile, travel-trade meetings, hosted dinners, winery visits and regional experiences connect the professional programme with the identity of Hawke’s Bay. As a result, these encounters create space for practical learning and lasting professional relationships.

The Great Wine Capitals Annual Conference 2026 is designed for wine and tourism professionals, business leaders and innovators seeking international exchange. For example, topics include the future of wine tourism, green destination development, market opportunities and cooperation between regions. Furthermore, Hawke’s Bay provides a compelling setting with its celebrated Syrah, Cabernet blends and Chardonnay, as well as its food and wine culture. Therefore, regional visits show how landscape, hospitality and wine production work together.

Registrations are open through the official conference website. Meanwhile, international and New Zealand delegates can review participation options, programme details and regional experiences online. However, exact venues, travel arrangements and individual sessions may be updated by the organiser. Therefore, participants should check the latest official information before booking flights or accommodation. Finally, early planning is advisable for international travellers because the programme runs across five consecutive days.

Hawke’s Bay joined the Great Wine Capitals Global Network in 2023. Consequently, hosting the annual conference places the New Zealand region on an international stage and gives delegates direct insight into its vineyards, producers and tourism expertise. In this way, the event combines professional development with a deeper understanding of a distinctive wine destination.